Research Rooted in Reality

Welcome to Ipsos, a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe.

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Ipsos Publications

Gimme! The Human Nature of Successful Marketing
by John Hallward

Here is the deal, Gimme! is about how to make more effective marketing, better branded campaigns, and stronger communications strategies. It shows you what works, and why.

In short, I believe we can apply the insights of how humans are wired to making marketing work better, much better. Humans are the consequence of genetic evolution, whether through Intelligent Design, or through random gene mutations (survival of the fittest).

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