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Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.
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The New Resource: The Democratic Paradox at the Heart of the Critical Minerals Race
Humans are natural storytellers. When we encounter something new and unsettling, our instinct is to reach into the past and pull out a narrative that makes it feel familiar. It is how we make sense of the world. It is also how we mislead ourselves.
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